Secondary related keywords are also prevalent. This is because the keywords that naturally exist on their websites will carry some weight.įor example, movie site IMDB has a high DA because relevant keywords are naturally integrated throughout the site. Some brands are authoritative without even seeming to try. This score can compare websites or track the ‘ranking strength’ of a website over time.” They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score.

Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). The relevance of those backlinks also contributes to your score.

What is Domain Authority?ĭomain authority (DA) refers to the number of relevant backlinks-links to your website from other reputable sites-your site has. Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business. But how do you know what your domain authority is? Knowing your domain authority is key to help you create or improve your marketing plan.

Moz da pa checker